Advertising campaigns in the fashion industry are often controversial; however, country’s are taking action by banning ads.
Australia recently banned Calvin Klein’s latest ad campaign claiming it condones rape and violence, a story covered by Daniel P. Dykes.
Daniel Dykes is a writer for my favorite blog, fashionising.com
(Proceed with caution, photos may be offensive.)
Susannah Treese, senior fashion merchandising major, doesn’t find the ad offensive.
“You see it in fashion all the time,” said Treese. “Don’t buy his stuff if you don’t like the ad.”
Another senior fashion mechandising major, Amanda Nicklas, disagrees.
“Calvin Klein has a reputation for being sexy and seductive, but they could still be sexy with a toned image,” Nicklas said.
The two disagree with Australia pulling the ad. They both said Calvin Klein should address the issue.
“I think Calvin Klein reps should address the public and explain the concept of the ad,” said Treese.
Calvin Klein isn’t the only designer that has used these tactics in their advertising.
This 2009 Armani Exchange ad was pulled in the UK, not because of the suggestive pose of the female, but because of the nudity in the background.
The same thing happened with Dolce & Gabbana in 2008.
I don’t understand how these ads help sell anything. I think it’s all about the image and getting into the head of the consumer.
What do you think?
The most racy ad I’ve seen is Tom Ford’s 2008 campaign for his new fragrance.
I’ve searched this campaign for almost two years, and I still have no idea how this is supposed to promote the fragrance, but it certainly turns heads.
I don’t agree with the ads I have posted. I believe their intentions should be questioned.
I wouldn’t work for a company that used these types of ads to inspire endorsement of their brands.
I think ads like these are part of the reason why some people don’t take fashion seriously as a profession .
Sometimes, when I tell people what I study in college, they look at me as if they’re disappointed.
“What are you going to do with a fashion degree?”
I’ve been asked that countless times, and I typically get offended.
I must admit, I can understand why I get the questions they ask. When you hear fashion, I think your mind brings up images of bad taste.
In the fashion world we tend to push the envelope way too far, but we work hard.
It’s a competitive, cut-throat career. Sure, all of these ads are racy, but they are creative.
Someone had to take the time to come up with the concept then pitch the idea.
Then, they probably had to revise it and repropose it.
At IUP, we have to study textiles as part of the curriculum which involves chemistry. We have to understand how to forecast trends years in advance, and how to figure out what merchandise to buy.
If you’re a fashion major, you should tell me how you feel.
What some see as skanky, I see as brilliance.
Fashion is everywhere; in cars, homes, movie theaters, malls, amusement parks and video games.
Fashion is controversial, so let’s talk about it. If you’ve worn clothes at least once in your life, you should comment.